9 questions with Ayanda Raziya

Ayanda Raziya recently joined 27four Investment Managers as a Senior Business Development Manager. Her core focus is on supporting and stepping up to the unique challenges faced by financial advisors in connecting suitable products to their end clients. We caught up and asked her 9 questions to find out how she is living investments.


What are you currently working on right now?

I’m currently working on growing our distribution footprint within the retail market and introducing our brand to IFAs about our compelling local and offshore offering within our unitised solutions.


What is the most interesting thing you have read or watched this week?

I was reading an article that was shaming some companies here in SA where they hiked the price of their masks by over 900% and exploiting the Covid-19 pandemic in charging unfair prices.


What was your first investment and do you still have it?

My first real investment was my apartment in Blouberg which I unfortunately had to let go of when I moved to Johannesburg.


What is that bucket list destination you are most looking forward to?

Well Italy has been high on my list, and Monaco for the Grand prix and yachts.


If you had a time machine, where would you go right now?

Back to Mykonos in Greece and living my best life with my girls.


How do you keep healthy during your busy schedule?

I do a 10km run about three to four times a week. I like to do some intense classes, less aerobic and more high interval.


How can financial advisors assist clients in avoiding selling their holdings during a sell-off, as seen during this pandemic?

Firstly, I think managing client emotions during this time is key, as a lot of bad decisions stem from reacting out of emotions rather than sticking to their long-term plan. I think it’s key that advisors stay close to their clients and be more proactive in giving them updates and educating them about what’s happening so as to manage all the noise that their clients are receiving.


What is the best advice you have received?

There are many people doing great things and that it is necessary to constantly re-invent yourself to be able to stand out amongst the crowds.


Finally, can you give us a quick savings tip?

Start as early as you can saving 20% of your income, as the power of compounding will put you in better stead than someone who is starting much later.