27four Investment Managers
Published
18th May 2020
Challenging financial services sector to rethink investment model
As featured in Financial Mail and Business LIVE.
Founder and MD of 27four Investment Managers Fatima Vawda sees the Covid- 19 pandemic as a chance for financial services organisations to change how they operate for the social good of all South Africans. It’s the same need to do things differently that compelled her to start her own company in 2008.
“I worked in the corporate sector for about 12 years before I started 27four Investment Managers. I was tired of being told that ‘this is how it’s always been done’ and that change is bad,” she says. “There were huge challenges in our sector and the only way I could make a change was to start my own business and do things my way.”
And her way paid off. Twelve years later, 27four is a strong diversified financial services group with a difference: it listens to people and designs products and services that meet their specific needs. “The time was right to bring something to market that people wanted. Our industry has a long-standing reputation for putting products forward without understanding the consumer,” says Vawda.